from October 14, 2021
with Nell Smircina
from October 14, 2021
A roadblock for many acupuncture practitioners is knowing how to implement an effective strategy for growing their network. Often as confusing is understanding why it's important and then how to leverage it to get what we need for business and practice growth. We often forget that networking is about bringing mutual value. Having a solid network (and knowing how to effectively and ethically communicate to that network) allows for many opportunities. This course will provide a framework for these strategies. Common opportunities from effective networking: increased qualified referrals, speaking and media opportunities and enhanced credibility.
Dr. Nell Smircina, DAOM, L.Ac., Dipl. OM is an advocate, educator and practitioner with a focus on the integration of acupuncture into America's standard of care.
with Ward Willison
Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU.
Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them.
Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence.
Peek into Ward's well-received “Practice Management Series”. Classify your clinic and what you need to focus on.
Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught.
Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say.
Ward’s shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown.
Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more.
Join Ward in helping you to success in your life and practice.
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
with Elisa RossiSee In Store
Please Note: This course is presented in English and is verbally translated into German during the presentation.
The workshop focuses on the process of co-building a working alliance.
We discuss some main features of the therapeutic relationship: the structure of communication and the emotional, mental, physical space of the treatment.
We see how to deal with:
the daily management of time, requests, money
the dynamics of empathy and neutrality
the deep movements stirred up by the use needles
the expression of hidden or violent emotions
the yin attitude of “being there”
We work with illnesses and suffering, it is a delicate matter.
The encounter of patient and practitioner requires a specific attention.
To improve therapeutic results we need not to be submerged by what takes place inside the relationship.
The classics give a great attention to it – quotations will be discussed in the workshop.
Clinical cases are given throughout all the issues.
Elisa Rossi PhD, MD, is a Psychiatrist, Acupuncturist, and Licensed Psychotherapist. In 1994 Elisa co-founded the School of TCM “MediCina” and from 2006 she is member of Milan Medical Board for Non-Conventional Medicine. Elisa has written numerous books and has lectured extensively around the world.
with Mary McCulloughSee In Store
Ethics is a balance between passion and caution. This course covers a full spectrum of principles for maintaining an acupuncture/eastern medicine practice, whether you’re just starting out or are a seasoned practitioner. We’ll address ethical models in different medical modalities, the patient-practitioner relationship, disclosure, confidentiality, payments, setting up your practice, taking time away or moving your practice, record keeping, sexual attraction, relationships with and covering for other practitioners, advertising, professional surroundings, and your role in the global community, and more - all within a clear and easy through-line that will guide you to success via integrity.
Mary McCullough has been in practice since 2009 and has been practicing Classical Five Element Acupuncture (CFEA) since 2014. She's taught both TCM and CFEA, most recently as Senior Faculty at the Institute of Classical Five Element Acupuncture in California.
Mary McCullough has been in practice since 2009 and has been practicing Classical Five Element Acupuncture (CFEA) since 2014. She's taught both TCM an...
Elisa Rossi PhD, MD, is a Psychiatrist, Acupuncturist, and Licensed Psychotherapist. In 1994 Elisa co-founded the School of TCM “MediCina” and from 20...
Dr. Nell Smircina, DAOM, L.Ac., Dipl. OM is an advocate, educator and practitioner with a focus on the integration of acupuncture into America's stand...