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Showing Results for "Business"

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Upcoming Events

October 14, 2021

Your Network is your Net Worth

Cultivating an Effective Network for Your Patient Acquisition and Business Goals

Free
Nell Smircina
Nell Smircina
 

Your Network is your Net Worth

Cultivating an Effective Network for Your Patient Acquisition and Business Goals

with Nell Smircina

October 14, 2021

5pm PDT, 8pm EDT

Register for FREE!

Event Host


Overview

A roadblock for many acupuncture practitioners is knowing how to implement an effective strategy for growing their network. Often as confusing is understanding why it's important and then how to leverage it to get what we need for business and practice growth. We often forget that networking is about bringing mutual value. Having a solid network (and knowing how to effectively and ethically communicate to that network) allows for many opportunities. This course will provide a framework for these strategies. Common opportunities from effective networking: increased qualified referrals, speaking and media opportunities and enhanced credibility.



Outline

  • October 14, 2021 - 5pm PDT, 8pm EDT (1.5 hrs)
    Common misconceptions and opportunities for networkingComponents of a networking strategyTemplates for networking and referrals based on networkingMessaging: your one sentence introMessaging: your Simple Structure StoryCreating and Implementing your Top 20 List

Your Teacher

Nell Smircina

Nell Smircina

Dr. Nell Smircina, DAOM, L.Ac., Dipl. OM is an advocate, educator and practitioner with a focus on the integration of acupuncture into America's standard of care.


Categories

Terminology
Ethics & Safety
Acupuncture



Tags

Referrals
Practice
Practice Building
Communication
Business
Integrative
Practice Management
Marketing
Foundations of practice


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Past Free Events

Recording

from June 10, 2021

Trademark 101 for Acupuncturists and Health Care Providers

Free
Ben White
Ben White
 

Trademark 101 for Acupuncturists and Health Care Providers

with Ben White

Recording

from June 10, 2021

Register for FREE!

Event Host


Overview

The trademark process is made up of three stages: clearance, prosecution, and enforcement. While a qualified and experienced trademark attorney is the best bet to deal with these three stages, there are things that every business owner can and should do to protect their trademark. This class will identify tips and tricks for each stage of the trademark process.

Clearance: This involves searching to see if the trademark you want to use is free for registration and use.

Prosecution: Once a search is conducted and the risks are acceptable to the business owner, it is time to file or prosecute the application.

Enforcement: Once you register your trademark, you have to enforce your rights. This is a classic "use it or lose it" situation.



Your Teacher

Ben White

Ben White

Ben is a partner at IPLA LLP, the country’s largest trademark specialty law firm. He focuses his practice on building, managing, and protecting domestic and foreign trademark portfolios and prides himself in providing practical and cost-effective advice.


Category

Practice Building



Tags

Branding
Trademark
Legal


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