Showing Results for "Business"
Upcoming Events
October 14, 2021
Your Network is your Net Worth
Cultivating an Effective Network for Your Patient Acquisition and Business Goals
Free
Your Network is your Net Worth
Cultivating an Effective Network for Your Patient Acquisition and Business Goals
with Nell Smircina
October 14, 2021
5pm PDT, 8pm EDT
Event Host
Overview
A roadblock for many acupuncture practitioners is knowing how to implement an effective strategy for growing their network. Often as confusing is understanding why it's important and then how to leverage it to get what we need for business and practice growth. We often forget that networking is about bringing mutual value. Having a solid network (and knowing how to effectively and ethically communicate to that network) allows for many opportunities. This course will provide a framework for these strategies. Common opportunities from effective networking: increased qualified referrals, speaking and media opportunities and enhanced credibility.
Outline
-
October 14, 2021 - 5pm PDT, 8pm EDT (1.5 hrs)
Common misconceptions and opportunities for networkingComponents of a networking strategyTemplates for networking and referrals based on networkingMessaging: your one sentence introMessaging: your Simple Structure StoryCreating and Implementing your Top 20 List
Your Teacher
Nell Smircina
Dr. Nell Smircina, DAOM, L.Ac., Dipl. OM is an advocate, educator and practitioner with a focus on the integration of acupuncture into America's standard of care.
Categories
Tags
Past Free Events
Recording
from June 10, 2021
Trademark 101 for Acupuncturists and Health Care Providers
Free
Trademark 101 for Acupuncturists and Health Care Providers
with Ben White
Recording
from June 10, 2021
Event Host
Overview
The trademark process is made up of three stages: clearance, prosecution, and enforcement. While a qualified and experienced trademark attorney is the best bet to deal with these three stages, there are things that every business owner can and should do to protect their trademark. This class will identify tips and tricks for each stage of the trademark process.
Clearance: This involves searching to see if the trademark you want to use is free for registration and use.
Prosecution: Once a search is conducted and the risks are acceptable to the business owner, it is time to file or prosecute the application.
Enforcement: Once you register your trademark, you have to enforce your rights. This is a classic "use it or lose it" situation.
Your Teacher
Ben White
Ben is a partner at IPLA LLP, the country’s largest trademark specialty law firm. He focuses his practice on building, managing, and protecting domestic and foreign trademark portfolios and prides himself in providing practical and cost-effective advice.
Category
Tags
Courses
Mind, Money and Marketing
Things that work in a crisis and beyond.
with Ward Willison
Overview
Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU.
Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them.
Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence.
Peek into Ward's well-received “Practice Management Series”. Classify your clinic and what you need to focus on.
Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught.
Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say.
Ward’s shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown.
Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more.
Join Ward in helping you to success in your life and practice.
Learning Objectives
- Learn Marketing strategies during stressful events and how to connect to patients and win them for life.
- Understand the basic financial building blocks to financial independence and how to build a simple financial plan.
- Manage and understand some of the emotions and cognition drives in stressful times (why do we freak out and what to do about it).
- What has worked since returning to work and what to avoid at all cost.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Categories
Tags
Overview
Without clients in your clinic, you do not need a clinic. Years of school, work and the money could all be gone. Get a plan for getting and keeping clients using offline, online and in clinic methods. This course covers simple to sophisticated tactics and strategy’s for filling up your clinic.
You will get the “inside look” at the numbers and what I did to get to the point where I do over 2500 clients a year, for years and years. I will show you how I trained my clients to do the marketing, and also guide you how to do it faster and easier from the lessons learned since I started in 1996.
You can have a busy clinic, a smooth running business, excellent income and the life you dream of. Take the step towards success in this business. Watch this, the first course in the four part Business Flow series, and get busy.
Learning Objectives
- Learn skills to build out marketing and sales material and how to deliver it.
- Build a marketing and sales plan and how to action it, in a way that you can manage.
- Identify client acquisition tactics and skills for offline, online and in the clinic.
- Learn how to build a routine for patients from the welcome door to leaving the clinic.
- Understand the value and steps of communication excellence with patients and the general population.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Category
Tags
Overview
Why do some clinics succeed and others close down? How can I be a success?
Watch this and find out some of those answers!
You will hear from someone who talks with you not at you. Sharing some stories of winning and losing and how he kept going and built a solid practice. It is not always easy, but it was always worth it.
Ward is going to walk you through a brief assessment to figure out where you are on your map to clinical success. If you know where you are on a map and know where you want to go, and you are willing to learn the skills required to get from A to B. You will likely get there.
Learn why in the beginning you memorize scripts and follow directions. But by the end you forget all of that “stuff” people told you to do and you run your clinic your way.
Ward will show you the three stages of business, giving skills and requirements for each and goals to get you to the next level.
Learn about Client flow, Clinic flow, Financial flow and Life flow. How they affect you, your family and your business. Each flow has three stages and there is a great tip given for each one. Things you can reflect upon and see if you are doing them. As when you incorporate those tips into your practice you will get better results clinically and financially.
Let’s begin.
Learning Objectives
- Learn the 3 stages and 4 flows of business, and what is required at each level to help a practice thrive.
- Learn the challenges and highlights of running a medical practice, and how to build a roadmap for success.
- To understand client and sales numbers and build a process to track them and learn the income potentials of the clinic and what is required to reach those levels.
- Learn strategies to balance both clinic and personal life, and how each aspect can complement the other.
- Understand how to navigate, plan, and deal with clinic challenges in a variety of scenarios, and possible solutions for each situation.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Category
Tags
3 Strategies to Build a Strong Practice - Course 3
Patient Reactivations
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Retention.
Part 3 is all about patient reactivation, where Jeffrey shares his secrets and a step-by-step process to identifying which patients in your database to reactivate, and how to get them back in your clinic.
This is designed to leave you with actionable steps that you can implement right away in your practice for immediate results!
Learning Objectives
- Identify the best patients that you want to reach out first and how to do it.
- Write your own letters designed to get your patients back on schedule.
- Step by step process to get inactive patients back on schedule.
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
3 Strategies to Build a Strong Practice - Course 1
Patient Attraction
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Attraction. In this session, Jeffrey covers the art of patient attraction, various patient attraction techniques, and cover, in-depth, the importance of Calls-to-Action as a means to draw clients to your business.
Learning Objectives
- Create a Call To Action that attracts qualified patients
- Learn the step by step process of how I conduct an effective patient attraction event- Acupuncture Happy Hour
- Understand the various types of patient attraction techniques and which one best suits you?
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
3 Strategies to Build a Strong Practice - Course 2
Patient Retention
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Retention.
In this session, you will explore the techniques and best practices of patient retention. Plus Jeffrey shares his hottest tips on keeping your patients coming back to see you again and again.
This webinar is designed to leave you with actionable steps that you can implement right away in your practice for immediate results!
Learning Objectives
- Identify where you are losing your patients.
- Know what to do when patients do fall out of care.
- Learn how to improve patient retention.
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
Overview
People have traits which individualize them. These traits manifest in their talents, predispositions, and strengths. Chinese Face Reading helps recognize these tendencies, and how they are reflected in facial features. This can help to find the right person for the job, or the right job for the person. Recognizing such signs such as of one who: needs to be in charge, is a good cooperative follower, doesn't listen to others well, is a strongly practical person, is a strong intellectual, makes an ideal receptionist, or is a cautious investor, can all be helpful in our integrative working lives. This course also addresses the different five element qualities in work, and how to appreciate someone who works in a wood way, or in a metal way, and thus, enhance this value.
Learning Objectives
- To use the wisdom of five element balancing to enhance how people work together
- To help students gain familiarity with the Chinese art of facial diagnosis
- To teach how to apply 5 element theory to understanding a person’s physical appearance and how that reflects his/her personality traits
Your Teacher
Lillian Bridges
An authority on Face Reading and Diagnosis, Lillian Bridges has been teaching for over 30 years on the topic, and is the founder of The Lotus Institute. She is a featured speaker worldwide.