Browsing Practice Building
Past Free Events
Recording
from June 10, 2021
Trademark 101 for Acupuncturists and Health Care Providers
Free
Trademark 101 for Acupuncturists and Health Care Providers
with Ben White
Recording
from June 10, 2021
Event Host
Overview
The trademark process is made up of three stages: clearance, prosecution, and enforcement. While a qualified and experienced trademark attorney is the best bet to deal with these three stages, there are things that every business owner can and should do to protect their trademark. This class will identify tips and tricks for each stage of the trademark process.
Clearance: This involves searching to see if the trademark you want to use is free for registration and use.
Prosecution: Once a search is conducted and the risks are acceptable to the business owner, it is time to file or prosecute the application.
Enforcement: Once you register your trademark, you have to enforce your rights. This is a classic "use it or lose it" situation.
Your Teacher
Ben White
Ben is a partner at IPLA LLP, the country’s largest trademark specialty law firm. He focuses his practice on building, managing, and protecting domestic and foreign trademark portfolios and prides himself in providing practical and cost-effective advice.
Category
Tags
Recording
from April 8, 2020
TeleMedicine and Internet Income for Acupuncturists
Free
TeleMedicine and Internet Income for Acupuncturists
with Kath Berry
Recording
from April 8, 2020
Overview
Now is the time to explore new technologies to expand your sphere of influence and help more people - while securing an income online. With ten years experience as an online educator and webinar host, Kath Berry will share her expertise to help you think creatively about services and support you can offer patients beyond your bricks and mortar acupuncture practice. It is time for innovative thinking, with limitless possibilities and immense rewards.
Your Teacher
Kath Berry
Kath Berry is an acupuncture educator with 20 years clinical experience. She loves innovative technologies and their ability to offer support through high quality online education, peer support and information sharing. Kath has hosted online events with some of most influential leaders in the acupuncture profession, and believes technology is the key to securing the future of the profession.
Categories
Tags
Recording
from April 7, 2020
Build and Maintain Your Practice in a Crisis
Free
Build and Maintain Your Practice in a Crisis
with Ward Willison
Recording
from April 7, 2020
Overview
Three things in this crisis that will make a difference. Manage your mind, money and marketing. I will show you a process that allows for all emotions to process because keeping your mind working in a crisis is critical. If you did not have a financial plan for a crisis, you better get one now, we’ll do that. In the marketing world the best time to get new clients is during a major event, this qualifies. I will show you how to gain a market share that is only possible in times like this.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Categories
Tags
Courses
Overview
This course looks at how to do a proper chart and examines some of the common mistakes made when charting. Based on the instructors experience with medical charting and over 12 years of clinical supervising, seeing all the mistakes and studying what makes a great chart. In addition, this course will discuss medicolegal aspects of SOAP notes as well as the SOAPE note. This course is a must take for anyone who wishes to protect themselves legally as well give the best care to their patients.
Learning Objectives
- Understand how to employ the SOAP and SOAPE style of charting.
- Understand how to avoid common errors in charting.
- Be able to identify medicolegal aspects of proper charting and the consequences of improper charting.
Your Teacher
Greg Sperber
Dr. Greg Sperber is an author and also holds a Masters and Doctor of Acupuncture and Oriental Medicine from Pacific College of Oriental Medicine. He is a professor at PCOM and speaks internationally on TCM business and drug-herb interactions.
Categories
Tags
Mind, Money and Marketing
Things that work in a crisis and beyond.
with Ward Willison
Overview
Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU.
Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them.
Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence.
Peek into Ward's well-received “Practice Management Series”. Classify your clinic and what you need to focus on.
Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught.
Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say.
Ward’s shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown.
Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more.
Join Ward in helping you to success in your life and practice.
Learning Objectives
- Learn Marketing strategies during stressful events and how to connect to patients and win them for life.
- Understand the basic financial building blocks to financial independence and how to build a simple financial plan.
- Manage and understand some of the emotions and cognition drives in stressful times (why do we freak out and what to do about it).
- What has worked since returning to work and what to avoid at all cost.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Categories
Tags
The Encounter with the Patient: Sparkles and Traps
The main issues in the clinical relationship to improve therapeutic results
with Elisa Rossi
See In StoreOverview
Please Note: This course is presented in English and is verbally translated into German during the presentation.
The workshop focuses on the process of co-building a working alliance.
We discuss some main features of the therapeutic relationship: the structure of communication and the emotional, mental, physical space of the treatment.
We see how to deal with:
the daily management of time, requests, money
the dynamics of empathy and neutrality
the deep movements stirred up by the use needles
the expression of hidden or violent emotions
the yin attitude of “being there”
We work with illnesses and suffering, it is a delicate matter.
The encounter of patient and practitioner requires a specific attention.
To improve therapeutic results we need not to be submerged by what takes place inside the relationship.
The classics give a great attention to it – quotations will be discussed in the workshop.
Clinical cases are given throughout all the issues.
Learning Objectives
- Refer to the Classics and Recognize deep relational movements in given clinical cases
- Paths to deal with dysfunctional behaviours
- Learn how to address the clinical relationship in daily practice. Deal with questions about ethics, communication, clinical interview. Understand how to handle interpersonal issues that arise in the clinic.
- Cope with the therapeutic setting, empathy, expression of emotions, silence and words. Not be invaded or drifted away by what may happen during the treatment. Use a yin attitude of “being there”
- Why we have chosen this profession, what deep needs it responds to, how we deal with it all
Your Teacher
Elisa Rossi
Elisa Rossi PhD, MD, is a Psychiatrist, Acupuncturist, and Licensed Psychotherapist. In 1994 Elisa co-founded the School of TCM “MediCina” and from 2006 she is member of Milan Medical Board for Non-Conventional Medicine. Elisa has written numerous books and has lectured extensively around the world.
Categories
Tags
Safeguard Your Clinic Workspace Series 1 - Course 3
EMF Radiation
with Sue Nelson
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
As a workplace concern, EMF Wireless radiation is not ‘on the radar’ for many TCM practitioners but it should be! Current safety standards continue to be based on outdated threshold limits for THERMAL-ONLY biological effects.
As a result, EMF Wireless devices have proliferated the planet with totally inappropriate emission levels. These levels fail to integrate the growing weight-of-evidence warnings about the disastrous NON-THERMAL health effects!
Lloyds of London – the biggest Insurance market in the world – will not accept liability for ‘Wi-Fi Injury’ associated with Wi-Fi devices. Lloyds has done its homework on both THERMAL and NON-THERMAL effects and thresholds.
National standards are far from unified, especially since the release of the National Toxicology Program (NTP) Study in 2016. This crucial 10-year Study confirmed the causal link between tumours of the Brain and Heart and excessive exposure to 2G and 3G mobile phones. Now the world is facing the 5G threat which will add to the aggregate burden of EMF radiation from digital meters, routers, and wireless devices in the community.
EMF wavelengths cannot be effectively blocked but they can be avoided or have their impact lessened to a degree. TCM practitioners need to educate themselves on this urgent health and safety issue, even if it means learning new technical jargon and contradicting the public perception of safe-use technology. In this way, they have the chance to lead the health industry.
PLEASE NOTE: While this course does cover safety-related topics, it is not accredited by NCCAOM under the "Safety Category", but rather the "AOM-BIO" category.
Learning Objectives
- Understand why the Insurance companies refuse to indemnify ‘Wi-Fi’ Injury in the clinic workplace and elsewhere.
- Identify the historical landmarks underpinning the formation of THERMAL-only EMF Safety Standards in different countries.
- Understand the current international disparities in EMF Safety Standards.
- Be informed of the scientific and medical concerns surrounding the NON-THERMAL biological effects of EMF radiation.
- Obtain a template for clinic ‘risk management’ in terms of avoidance or mitigation strategies for minimising EMF exposure.
Your Teacher
Sue Nelson
After learning a traditional style of Chinese Medicine, Sue Nelson B.A, B.TCM has been in continuous clinical practice in the Sunshine Coast hinterland for 3 decades. She uses an eclectic range of healing therapies and enjoys a country lifestyle. She has lectured at 2 Brisbane Acupuncture colleges.
Categories
Tags
Overview
Without clients in your clinic, you do not need a clinic. Years of school, work and the money could all be gone. Get a plan for getting and keeping clients using offline, online and in clinic methods. This course covers simple to sophisticated tactics and strategy’s for filling up your clinic.
You will get the “inside look” at the numbers and what I did to get to the point where I do over 2500 clients a year, for years and years. I will show you how I trained my clients to do the marketing, and also guide you how to do it faster and easier from the lessons learned since I started in 1996.
You can have a busy clinic, a smooth running business, excellent income and the life you dream of. Take the step towards success in this business. Watch this, the first course in the four part Business Flow series, and get busy.
Learning Objectives
- Learn skills to build out marketing and sales material and how to deliver it.
- Build a marketing and sales plan and how to action it, in a way that you can manage.
- Identify client acquisition tactics and skills for offline, online and in the clinic.
- Learn how to build a routine for patients from the welcome door to leaving the clinic.
- Understand the value and steps of communication excellence with patients and the general population.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Category
Tags
Overview
Why do some clinics succeed and others close down? How can I be a success?
Watch this and find out some of those answers!
You will hear from someone who talks with you not at you. Sharing some stories of winning and losing and how he kept going and built a solid practice. It is not always easy, but it was always worth it.
Ward is going to walk you through a brief assessment to figure out where you are on your map to clinical success. If you know where you are on a map and know where you want to go, and you are willing to learn the skills required to get from A to B. You will likely get there.
Learn why in the beginning you memorize scripts and follow directions. But by the end you forget all of that “stuff” people told you to do and you run your clinic your way.
Ward will show you the three stages of business, giving skills and requirements for each and goals to get you to the next level.
Learn about Client flow, Clinic flow, Financial flow and Life flow. How they affect you, your family and your business. Each flow has three stages and there is a great tip given for each one. Things you can reflect upon and see if you are doing them. As when you incorporate those tips into your practice you will get better results clinically and financially.
Let’s begin.
Learning Objectives
- Learn the 3 stages and 4 flows of business, and what is required at each level to help a practice thrive.
- Learn the challenges and highlights of running a medical practice, and how to build a roadmap for success.
- To understand client and sales numbers and build a process to track them and learn the income potentials of the clinic and what is required to reach those levels.
- Learn strategies to balance both clinic and personal life, and how each aspect can complement the other.
- Understand how to navigate, plan, and deal with clinic challenges in a variety of scenarios, and possible solutions for each situation.
Your Teacher
Ward Willison
Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
Category
Tags
3 Strategies to Build a Strong Practice - Course 3
Patient Reactivations
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Retention.
Part 3 is all about patient reactivation, where Jeffrey shares his secrets and a step-by-step process to identifying which patients in your database to reactivate, and how to get them back in your clinic.
This is designed to leave you with actionable steps that you can implement right away in your practice for immediate results!
Learning Objectives
- Identify the best patients that you want to reach out first and how to do it.
- Write your own letters designed to get your patients back on schedule.
- Step by step process to get inactive patients back on schedule.
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
Overview
Chinese herbal formulas allow for a cost effective and elegant approach to the most common concerns seen in family practices, whether digestive complaints, gynecological concerns, or chronic illnesses.
Whether you're new to Chinese Medicine, would like to expand your use of Traditional Chinese Herbal formulas, or already prescribing, this is the class for you!
Treating the underlying cause in a safe and comprehensive manner, Chinese herbal formulas can expand the scope of one's Naturopathic practice while vastly improving the clinical results obtained. They are an ideal modality to add to one's existing practice as they offer a completely different treatment approach to those previously stubborn conditions or cases, or those dependent on continual therapeutic support.
In this recorded webinar, participants will gain a thorough understanding of how to integrate TCM via Chinese herbal formulas into their current Naturopathic practices.
The therapeutic methods taught are certain to completely revolutionize one's practice - and more importantly, his/her clinical results.
Learning Objectives
- Develop a working familiarity of how to follow-up on future visits, sequential formula prescriptions, dosing details, and effective combinations of naturopathic and TCM therapies.
- Learn step-by-step how to integrate TCM diagnostics and pattern discrimination into a Naturopathic clinical practice, and when using formulas can be the most rewarding and effective.
- Gain a practical understanding of how to choose primary and secondary formulas for varying presentations of gastrointestinal, gynecological, and neurological conditions.
Your Teacher
Tom Grodski
Dr. Tom Grodski, ND, B.Sc., is a licensed Naturopathic Physician, acupuncturist, craniosacral & bowen therapist, who specializes in naturopathic and integrative family medicine. A graduate of the Canadian College of Naturopathic Medicine, he maintains a private practice and is also a professor at the Boucher Institute of Naturopathic Medicine.
Categories
Tags
3 Strategies to Build a Strong Practice - Course 1
Patient Attraction
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Attraction. In this session, Jeffrey covers the art of patient attraction, various patient attraction techniques, and cover, in-depth, the importance of Calls-to-Action as a means to draw clients to your business.
Learning Objectives
- Create a Call To Action that attracts qualified patients
- Learn the step by step process of how I conduct an effective patient attraction event- Acupuncture Happy Hour
- Understand the various types of patient attraction techniques and which one best suits you?
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
3 Strategies to Build a Strong Practice - Course 2
Patient Retention
with Jeffrey Grossman
See In Store See Entire Series *
* You can normally get a discount when you buy a series whole!
Overview
Join Jeffrey Grossman, EAMP and President/Owner of Acupuncture Media Works, in this informative and actionable practice building webinar on Patient Retention.
In this session, you will explore the techniques and best practices of patient retention. Plus Jeffrey shares his hottest tips on keeping your patients coming back to see you again and again.
This webinar is designed to leave you with actionable steps that you can implement right away in your practice for immediate results!
Learning Objectives
- Identify where you are losing your patients.
- Know what to do when patients do fall out of care.
- Learn how to improve patient retention.
Your Teacher
Jeffrey Grossman
With over 20 years of marketing experience, graphic design, and working with advertising agencies, Jeffrey Grossman, L.Ac., EAMP, the President and Owner of Acupuncture Media Works, is internationally known for being the creative engine behind the company Acupuncture Media Works and AcuPerfect Websites. Jeffrey's marketing tools have helped thousands of practitioners develop successful practices.
Category
Tags
Using Granules Effectively
Understanding Dosage and Clinical Challenges
with Eric Brand
See In StoreOverview
This is THE webinar to help you understand how to use granules effectively with your patients. Granules are a relatively new development in Chinese herbal medicine, and few practitioners have been exposed to consistent training on key issues such as dosage.
This one-hour webinar will examine several different styles of granule use, including the Taiwanese method of combining whole formulas and the mainland Chinese method of building a formula from scratch with single herb extracts.
The advantages and disadvantages of each of these approaches will be assessed, leaving attendees with a comprehensive understanding of the main clinical trends and challenges in the granule world.
Learning Objectives
- Granule dosage and formulation strategies
- How to overcome challenges unique to granules, such as the effective use of minerals and gelatins
- Research on the effects of Pao Zhi, manufacturing differences, and comparisons of granules with raw herbs
Your Teacher
Eric Brand
A graduate of the Pacific College of Oriental Medicine, Eric Brand, L.Ac., has a passion for Chinese herbal pharmacy, and has studied extensively and authored several books on the topic.