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Showing Results for "Marketing"

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Upcoming Events

October 14, 2021

Your Network is your Net Worth

Cultivating an Effective Network for Your Patient Acquisition and Business Goals

Free
Nell Smircina
Nell Smircina
 

Your Network is your Net Worth

Cultivating an Effective Network for Your Patient Acquisition and Business Goals

with Nell Smircina

October 14, 2021

5pm PDT, 8pm EDT

Register for FREE!

Event Host


Overview

A roadblock for many acupuncture practitioners is knowing how to implement an effective strategy for growing their network. Often as confusing is understanding why it's important and then how to leverage it to get what we need for business and practice growth. We often forget that networking is about bringing mutual value. Having a solid network (and knowing how to effectively and ethically communicate to that network) allows for many opportunities. This course will provide a framework for these strategies. Common opportunities from effective networking: increased qualified referrals, speaking and media opportunities and enhanced credibility.



Outline

  • October 14, 2021 - 5pm PDT, 8pm EDT (1.5 hrs)
    Common misconceptions and opportunities for networkingComponents of a networking strategyTemplates for networking and referrals based on networkingMessaging: your one sentence introMessaging: your Simple Structure StoryCreating and Implementing your Top 20 List

Your Teacher

Nell Smircina

Nell Smircina

Dr. Nell Smircina, DAOM, L.Ac., Dipl. OM is an advocate, educator and practitioner with a focus on the integration of acupuncture into America's standard of care.


Categories

Terminology
Ethics & Safety
Acupuncture



Tags

Referrals
Practice
Practice Building
Communication
Business
Integrative
Practice Management
Marketing
Foundations of practice


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Past Free Events

Recording

from July 8, 2021

HIPAA Best Practices for Your Online Presence

Free
Marla Moss
Marla Moss
 

HIPAA Best Practices for Your Online Presence

with Marla Moss

Recording

from July 8, 2021

Register for FREE!

Event Host


Overview

As acupuncture gains mainstream traction, practitioners are subject to increasing scrutiny regarding HIPAA. Achieving compliance in the online space is no easy feat, as information technology is developing continuously and very little of it even existed when HIPAA came into effect. The scope of this course is to make federal patient privacy laws, as applied to websites, email, scheduling, telehealth, social media and digital marketing, as simple and as accessible as possible. This course will outline the necessary steps for evaluating online platforms and tools for potential use in a practice. Additionally, attendees will learn their role as practitioners in HIPAA-compliant use of various online technologies.



Your Teacher

Marla Moss

Marla Moss

Marla Moss is the Owner and Founder of Raging River Media, specializing in HIPAA-compliant digital marketing for acupuncturists. She helps practitioners build thriving, sustainable practices with custom automation technology that protects patient privacy while liberating busy healers from the grind.

Recording

from April 9, 2020

Incorporating Facial Acupuncture into Your Practice and Through TeleMedicine

Free
Michelle Gellis
Michelle Gellis
 

Incorporating Facial Acupuncture into Your Practice and Through TeleMedicine

with Michelle Gellis

Recording

from April 9, 2020

Register for FREE!

Overview

Please Join Dr. Michelle Gellis, internationally recognized facial acupuncture expert in a presentation on Incorporating Facial Acupuncture into Your Practice.
Topics include: (1) The benefits of Facial Acupuncture both for your patients and for your practice; (2) An overview of what is involved in incorporating FA into your practice: timing, marketing, and pricing; (3) Why providing a full body treatment must be part of facial acupuncture; and (4) The importance of training: documentation/safety/red flags.



Your Teacher

Michelle Gellis

Michelle Gellis

Michelle Gellis is a Licensed and Board Certified Acupuncture Physician. She has been a Faculty Member and Clinic Supervisor at the Maryland University of Integrative Health since 2004. Ms Gellis holds the distinction of being one of the very few acupuncturists in the US certified to teach Facial Acupuncture certification classes on an international level to other acupuncturists.


Category

Acupuncture



Tags

Safety
Facial Acupuncture
Body Acupuncture
Face
Red Flags


Recording

from April 7, 2020

Build and Maintain Your Practice in a Crisis

Free
Ward Willison
Ward Willison
 

Build and Maintain Your Practice in a Crisis

with Ward Willison

Recording

from April 7, 2020

Register for FREE!

Overview

Three things in this crisis that will make a difference. Manage your mind, money and marketing. I will show you a process that allows for all emotions to process because keeping your mind working in a crisis is critical. If you did not have a financial plan for a crisis, you better get one now, we’ll do that. In the marketing world the best time to get new clients is during a major event, this qualifies. I will show you how to gain a market share that is only possible in times like this.



Your Teacher

Ward Willison

Ward Willison

Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!


Categories

Practice Building
Acupuncture



Tags

Mind Body Spirit
Acupuncture
Emotions
Practice
Crisis


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Courses

Mind, Money and Marketing
Mind, Money and Marketing
Free
Ward Willison
Ward Willison
Practice Management - Course 1
Practice Management - Course 1
Ward Willison
Ward Willison
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Teachers

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